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“This is a fun, visible way to send a message that everyone's welcome as an athlete and a fan." "Athletes have a lot of non-traditional ways of showing support whether it's patches and stickers on helmets, lighting buildings for events, or, in this case special tape,” You Can Play spokesperson Brian Kitts said. You Can Play - which advocates for inclusion of LGBT players, coaches and fans - was co-founded by Calgary Flames general manager Brian Burke, whose son, Brendan, came out months before he was killed in a car accident six years ago. “We’ve had interest from NHL teams all the way down to the amateur and community-rink level,” Wells said.Īny proceeds from the sale of the tape would be split between You Can Play and the Institute for Sexual Minority Studies and Services at the University of Alberta.
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Pride Tape was even featured on Hockey Night in Canada earlier this month.
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Several networks and billboard companies there have offered free advertising to promote the campaign. Wells said the response, especially in Canada, has been overwhelming. We’ve been able to find a supplier who can make us professional-grade tape.” “We have been working with companies who said it couldn’t be done before we kept pushing them. “Making the tape is actually a complex process,” Wells said. The remaining rolls of tape will be sold to the public. About half of the tape will go to those who pledge at least $30 or donated to youth and community hockey programs. If the goal is met, 10,000 rolls of the six-color stripe read tape that signifies LGBT pride and rights will be produced. 4 to reach its goal of $39,000 and, as of Tuesday night, the campaign had more than $27,800 in backing. The online campaign was launched last month and counts Edmonton Oilers defenseman Andrew Ference, and former NHL goaltender and current Los Angeles Kings coach Bill Ranford as backers. “They’ve told us that if there was something like this when they were growing up, they wouldn’t have left the sport.” “We’ve heard from so many people who left the sport because of homophobia or intolerance in the locker room,” Kristopher Wells, the faculty director of Institute for Sexual Minority Studies and Services at the University of Alberta, told USA TODAY Sports. To many gay, lesbian, bisexual and transgender hockey players, however, Pride Tape - a Kickstarter campaign led by a Canadian college professor - means much more. Black or white versions sell for about $3 at hockey shops around North America.